NOW Foods

NOW Foods is an American family-owned health and nutritional supplement company founded by Elwood Richard in 1968 in Bloomingdale, Illinois. The company, which has been in business for over 55 years, is now one of the largest dietary supplement manufacturers in the United States. The range includes vitamins, minerals, amino acids, herbal products, essential oils and sports products. NOW's main strength is internal quality control: the company has its own research laboratories, where each batch of raw materials is tested for active ingredient content, heavy metals and microbiological purity. The factories are GMP certified and are among the approved manufacturers of UL (Underwriters Laboratories) and NSF (National Sanitation Foundation). Many products are certified as USDA Organic, Non-GMO Project Verified or Certified Vegan. NOW publishes its laboratory results publicly — this is a rare phenomenon in the dietary supplement market. Omegafit chose NOW Foods for two reasons: 1) full traceability — published laboratory results allow each customer to double-check the compliance of the composition; 2) balanced price level — get top US quality without the premium of boutique brands. Flagship products are **NOW Sports Whey Protein Isolate** (cold-filtered whey isolate, Informed-Sport certified) and **NOW Ultra Omega-3** (highly concentrated purified fish oil, EPA 500 mg and DHA 250 mg per serving). Target audience: health-conscious consumers, athletes, plant-based dieters, and seniors.