Barebells

Barebells is a Swedish functional snack brand founded in 2016 and part of the Swedish health drink group Vitamin Well Group. Created with the aim of offering high-protein snacks that taste just as good as regular chocolate bars, Barebells has become one of the most popular protein bar brands in Europe in just a few years. The brand’s strength is its flavor profile: Barebells bars contain no added sugar, but have crispy textures, chocolate coatings and flavors reminiscent of classic sweets such as Creamy Crisp, Salty Peanut, Cookies & Cream and Hazelnut & Nougat. Each bar contains approximately 20 g of protein and less than 2 g of sugar. Production takes place in the European Union and meets strict EU food safety standards. The entire product range is recipe-stable and well-lab-tested — something that the Scandinavian health product market demands. Omegafit chose Barebells for two reasons: 1) perhaps the only brand of protein bars that even non-exercising people dare to eat instead of a regular candy — which means the taste is really good; 2) Scandinavian origin ensures a transparent composition and no surprises in terms of allergens in the product. Flagship products are ** Barebells Protein Bar Creamy Crisp** (crispy nougat protein bar) and ** Barebells Milkshake** (lactose-free protein drink). Target group: athletes, healthy lifestyle enthusiasts and sugar-sensitive consumers.